Abstract
The Ogoh-ogoh Bali Collection is a center place to preserve one of the Balinese traditions that is "Ogoh-Ogoh", which is also seen as a small monument to preserve the culture as well as supporting tourism, especially cultural tourism. The Ogoh-Ogoh Bali Collection is located in Mengwi village, Badung regency, which has the great potential of cultural tourism in the form of cultural collections and interesting attraction for tourists. Based on these assumptions the background study of the topic chosen has raised concerns about the potential The Ogoh-Ogoh Bali Collection and obstacles faced in the management of cultural tourism attractions.
 Types and sources of data used are qualitative, primary and secondary data. Data collection is conducted by observation, interview, documentation, literature study, research instrument in the form of guide lines for the interview. Analysis of the data used is descriptive qualitative data analysis using a matrix approach to the concept of 4A and SWOT analysis.
 These results indicate that the potential of the Ogoh-Ogoh Bali is quite large, in addition to have a collection that contains the value of history,art and culture, and spiritual, The Ogoh-Ogoh Bali also has a show or attraction called "The Ogoh-Ogoh Dance". Although the potential of theOgoh-Ogoh Bali is quite large, but to date, there are still many experienced constraints that must be resolved. Thus, that the Vision and Mission of the program from the manager of TheOgoh-OgohBali can be implemented.
 
 Keywords: Potential, Ogoh-Ogoh,Tourist Attraction, Cultural Tourism
Highlights
Ada banyak alasan mengapa orang berwisata ke suatu daerah, beberapa yang paling umum adalah untuk melihat keseharian penduduk setempat, menikmati keindahan alam, menyaksikan budaya yang unik, atau mempelajari sejarah daerah tersebut
The Ogoh-ogoh Bali Collection is a center place to preserve one of the Balinese traditions that is "OgohOgoh", which is seen as a small monument to preserve the culture as well as supporting tourism, especially cultural tourism
The Ogoh-Ogoh Bali Collection is located in Mengwi village, Badung regency, which has the great potential of cultural tourism in the form of cultural collections and interesting attraction for tourists
Summary
Konsep dan teori analisis yang digunakan dalam penelitian ini,antara lain konsep pariwisata(UU No. Tahun 2009), konsep potensi wisata(Yoeti,1992), konsep atraksi wisata(Mahadewi,2004), konsep tentang komponen pariwisata(Pitana,2008), konsep pariwisata budaya merupakan perjalanan yang dilakukan atas dasar keinginan untuk memperluas pandangan hidup seseorang dengan jalan mengadakan kunjungan atau peninjauan ke tempat lain atau keluar negeri,mempelajari keadaan rakyat, kebiasaan,dan adat istiadat mereka,cara hidup mereka,budaya dan seni mereka(Anom,2005). Serta menggunakan teori analisis SWOT yang merupakan salah satu metode untuk menggambarkan kondisi dan mengevaluasi suatu masalah, proyek atau konsep berdasarkan faktor internal (dalam) dan faktor eksternal (luar) yang terdiri dari Strengths(kekuatan), Weakness (kelemahan), Opportunities (peluang) dan Threats (ancaman) (Rangkuti,2005). The Ogoh-ogoh Bali terletak di jalan Ayodhya, BanjarPande, Desa Mengwi,Kabupaten Badung, tepatnya di sebelah barat obyek wisata Pura Taman Ayun, tempat ini terlihat jelas dari. Beliau adalah seorang pelukis di dalam kompleks Pura Taman Ayun dan merupakan orang pertama yang memiliki gagasan untuk mendirikan The Ogoh-Ogoh Bali Collection. Analisis SWOT ini didasarkan pada logika yang dapat memaksimalkan kekuatan (strength) dan peluang (oppurtunities),namun secara bersamaan dapat meminimalkan kelemahan (weakness) dan ancaman (threats) dalam kondisi yang ada saat ini dalam usaha pengelolaan atraksi wisata budaya pada The Ogoh-Ogoh Bali Collection.Selain itu,analisis ini digunakan untuk mengkaji dan mengindentifikasi kondisi dan keadaan The Ogoh-Ogoh Bali Collection.Berikut ini diuraikan pendekatan SWOT pada The OgohOgoh Bali: Kekuatan (Strenght). Dengan didirikannya The Ogoh-Ogoh Bali Collection sebagai atraksi budaya, diharapakan dapat memberi kontribusi langsung kepada pemuda atau masyarakat setempat dalam hal berkreatifitas
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