Post-Pandemic Trends in the Hospitality Industry

Abstract

Purpose: The general objective of this study was to explore post-pandemic trends in the hospitality trends. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to the post-pandemic trends in the hospitality trends. Preliminary empirical review revealed that the COVID-19 pandemic brought significant, lasting changes, with technology playing a crucial role in recovery through the adoption of contactless services. The shift towards domestic tourism and staycations provided a boost, supported by targeted local tourism campaigns. Sustainability emerged as a vital trend, with eco-friendly practices leading to higher occupancy rates and guest satisfaction. Flexibility in booking and cancellation policies restored traveler confidence, with adaptable and transparent communication being key to maintaining customer trust and loyalty. Unique Contribution to Theory, Practice and Policy: The Diffusion of Innovations Theory, Resource- Based View (RBV) and Expectancy Theory may be used to anchor future studies on post-pandemic trends in the hospitality trends. The study recommended several key areas for advancement. It emphasized the need for further research on the long-term impacts of technological innovations, suggesting that theories like the Diffusion of Innovations Theory be expanded to incorporate the effects of global crises. Practically, it advised sustained investment in digital infrastructure and training for staff to maximize the benefits of contactless technologies. Policy recommendations included government support for technological adoption, promotion of domestic tourism, and the prioritization of sustainability through green practices and supportive policies. Additionally, the study underscored the importance of maintaining flexible booking and cancellation policies to enhance traveler confidence and loyalty Keywords: Post-Pandemic Trends, Hospitality Industry, Technological Innovations, Contactless Technologies, Digital Infrastructure