Postmoderna kultura kao socijalna logika neoliberalnog kapitalizma

Abstract

The aim of this paper is to explore the relation between changes in the economic sphere and the emergence of postmodern culture during the twentieth century. After examining Jameson's and Harvey's (neo)Marxist attempts at explaining the emergence of postmodern culture, the paper will focus on Foucault's contribution to the analysis of neoliberalism. Using Foucault's analysis of neoliberalism as a "governmental regime" that creates systems of power relations to govern subjects, the paper further explores the postmodern culture as a cultural dimension of this regime. In conclusion, postmodern culture can be viewed as a cultural dimension of neoliberalism because it contributes to the creation of subjects that correspond to the needs of the regime. Therefore, postmodern culture will be called "the social logic of neoliberalism".