Abstract
This article contributes to the established strand of literature on post and postal service by providing a quadratic framework under which national postal markets are analyzed and compared from efficiency, profitability, and quality of service standpoints. Sample countries are grouped into four market models based on two attributes of market structure and ownership. The question of which governance‐operation postal model performs best is then answered. The policy insight offered by this paper expects to guide the advancement of national posts towards an optimal future design that best meets their specific needs and preferences. Copyright © 2016 John Wiley & Sons, Ltd.
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