Post-Structural Model of IT-Journalism

Abstract

Under the influence of digital technologies, there has been a total restructuring of contemporary journalism as a social institution and communication activity. The new phenomenon of IT-journalism was established, and, characterizing the form of its existence as a system, was based on the post-structural model. This is manifested in a change in sociocultural status; in the structural and functional transformations of media editorial offices and the journalism as profession; in change in the structure and methods of distribution of journalistic products; in diversifying of the “packaging” of content; in communicative inversion in the space of media texts; in “erosion” of the configuration and semantic structure of the traditional media text; in deviation from professional ethical standards of journalism. The authors of the article believe that the post-structuralist transformation of the traditional model of journalism is irreversible and in a number of aspects has enriched journalistic communicative practice. However, at the same time, they agree with the researchers who note its negative consequences that require more detailed analysis and institutional correction.