Post-crisis consumer trends in Poland

Abstract

The recent decades have seen powerful manifestations of a globalisation of consumption in Poland, fed by the expansion of the internet, peoples' increased international mobility and persuasive hedonistic pressure in the media. The recent economic crisis changed consumer shopping habits and behavioural patterns in many countries and resulted in new post-crisis consumer trends. The basic aim of the paper is to shed some light on the consumption patterns and consumer behaviours of contemporary Poles. An attempt will be made to highlight selected consumer trends (e.g., sharing economy/collaborative consumption, virtualisation of consumption, smart shopping) which appeared in Poland under the conditions of economic slowdown. An in-depth analysis of the new tendencies in consumer behaviours and consumption patterns of contemporary Poles drawing upon statistical data and latest available research findings may provide useful tips and recommendations for economic policy makers and corporate strategists.