Abstract
This paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers. The authors research the market forces and the influence those forces had on the consumer behavior. Also, the authors conclude that these market forces resulted in transforming consumer behavior and consumption patterns. In this paper presents a conceptual analysis of the possible choices of market models and the implications of the Ukrainian society. Scientific findings demonstrate that users in Ukraine often play the main role in the creation of new conceptual products. But at the same time, there is a paucity of literature on this problem. The authors report a very high level of novelty by these consumers. The outcomes also reveal that innovating users can be distinguished from some non-innovating ones. Finally, innovation by users can be a significant basis of new product thoughts and ideas for consumer goods companies.
Highlights
The United States and United Kingdom state surveys have recognized that millions of users spend millions of dollars per year in order to develop and improve goods and products for their own use (Hippel, Ogawa, & de Jong, 2011)
This paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers
The authors conclude that these market forces resulted in transforming consumer behavior and consumption patterns
Summary
The United States and United Kingdom state surveys have recognized that millions of users spend millions of dollars per year in order to develop and improve goods and products for their own use (Hippel, Ogawa, & de Jong, 2011). In fields of extensive interest, thousands of service or product users may be innovating together and may make minimum or no effort to manage their development activities. The author concludes that the market forces present on the Ukrainian market resulted in transforming consumption patterns and consumer behavior In this scientific research presents a critical analysis of the implications of the Ukrainian society and the possible choices of market models. This paper is structured as follows: Section 1 – Literature review; Section 2 – Conceptual Framework; Section 3 – Practical outcomes; and Conclusions
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