Possibilities and necessity of using merchandising in current conditions

Abstract

The purpose of the article is to consider the features of the application of merchandising activities, identify the principles and rules for placing goods on the trading floor, and evaluate the effectiveness of merchandising. The basic concepts in the field of merchandising used in the practice of production and trade enterprises are considered; the need for merchandising is justified; the classification of purchases is given; the characteristics of the rules for placing goods on the trading floor are presented; the operations to assess the effectiveness of merchandising are established; the possibilities and advantages of using a neural network to increase the efficiency of merchandising activities are identified. It has been found that the effective use of merchandising is based on the use of the principles and rules of merchandising, taking into account the latest advances in sales technology, including neural networks.