Abstract
This study examined societal interest in biodegradable plastics as portrayed in South Korean media, analyzing trends, topics, and related keywords to understand public perceptions and discourse. Big data analysis was conducted on news articles from 104 major South Korean media outlets between 2014 and 2023 using the BIGKinds platform. The frequency of articles mentioning biodegradable plastics and related keywords were analyzed. A total of 4,403 articles were identified, with a peak in coverage in 2021 followed by a slight decline. Keyword analysis revealed a focus on "eco-friendly" materials like PHA and PLA, and concepts like recycling and commercialization. Media attention toward biodegradable plastics significantly increased, reflecting growing public awareness of sustainable alternatives to conventional plastics. However, challenges such as degradation conditions, waste management integration, and economic feasibility require further attention.
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