Poryadok, paradigma i politika estetiki: reforma odezhdy v period nepa (1921–1928)

Abstract

Based on the combing and analysis of historical documents and newspaper images, this paper examines the early Soviet social costume style in the New Economic Policy (NEP) period, and the reasons for its transformation from the perspective of social history of art. The research shows that the dress reform during the NEP period of the Soviet Union experienced multiple model stages such as the paradigm shift from “simple imitation” to “self-construction”, and the discourse integration of “modern” and “national”. At the same time, the aesthetic discourse of socialist fashion, as the politics of aesthetics in daily life, become the mythic metaphor of socialist utopia in the process of constructing national ideology, social and cultural concepts and citizenship consciousness.