Abstract
The dynamic development of traditional media: print, radio, television, the emergence of new computer information technologies, the globalization of the world information space makes a huge impact on the current state of the language. Mass media are the most important tool in the development and the preservation of the language. On the one hand, all the latest language changes are reflected in the media, and on the other hand, the media influence language changes and development. This article outlines the results of the study concerning the role of regional media in the distribution and popularization of the national language. A full description is given to modern Tatar-language media within the Russian media space. Nowadays, despite an active distribution of network mass media, television remains one of the main communication channels. For a large part of the Russian population, including the viewers of the Republic of Tatarstan, it is one of the most accessible ways to obtain the information in native language. In this regard, in the course of the study, they studied the experience of the main Tatar-language television and radio companies in the popularization of the national language
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