Abstract
Although popular culture is a product of the economic market, its meaning and appeal cannot be explained simply as entrepreneurial manipulation. As a part of leisure, popular culture choices change as different sets of goals, associations, and role expectations are developed through the life course. The popular culture symbols, rituals, and activities of youth may be the most dramatic example of how such choices are a working out of the developmental requirements of that period. To retain popularity, cultural items must be made available through the market. However, they must also embody an authentic expression of developmental reality for a social group with a common sense of identity.
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