Polski model kulturowy a komunikacja sprzedawcy z klientem

Abstract

The aim of the paper is to discuss selected verbal behaviours of salesmen, in the context of the Polish cultural model, including the Polish communication style and the politeness maxims. In addition, the author explains the relation between the presented linguistic phenomena and the cultural trends in the Western world or the Anglo-American cultural patterns. The analysis proves that the language behaviours of salesmen, such as decreasing language distance (through addressing customers informally or using colloquial language), excessive expression of „good feelings” (particularly enthusiasm), as well speaking of oneself in superlatives, are not compatible with Polish cultural code, including the rules of language politeness and communication style. Only the strategy of pressurizing corresponds with traditional verbal customs of Poles while the assessment of giving compliments is not clear and certain. The material of the paper includes both the recordings of authentic talks between salesmen and customers, the heard snatches of conversations and the selected materials and books about effective business communication.