Abstract

Die Jahrzehnte »nach dem Boom«, also nach der okonomischen Krise von 1973, erscheinen in historischen Darstellungen haufig wie eine Phase der Stagnation. Fur viele Bereiche gilt dies freilich nicht. In der westdeutschen Werbewirtschaft etwa stiegen bereits in der zweiten Halfte der 1970er Jahre allein in der Tagespresse die Umsatze um 50 % auf gut funf Milliarden DM (...)

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