Abstract
The article analyzes the impact on the population of political stereotypes formed by two leading media in the Murmansk region on the eve of the election. Using of content analysis, the author describes the main stereotypes functioning in the pre-election texts of the media and political advertising. Conclusions testify to the changing perceptions of voters about elections, and the stereotypes extracted from the media paint a strange and contradictory situation.
Highlights
The author analyzes the influence of political stereotypes formed by the two leading media at the Murmansk region people during some elections
Несмотря на то что сами стереотипы мало изменились (в текстах ведущих СМИ выявлены такие как «политика — война, спорт, шоу, грязное дело», у оппозиции — «свои — чужие», «до власти далеко», «выборы честными не бывают» и т.п.), произошли перемены в представлениях избирателей о выборах
Summary
The author analyzes the influence of political stereotypes formed by the two leading media at the Murmansk region people during some elections. В статье анализируется влияние на население политических стереотипов, формируемых двумя ведущими СМИ Мурманского региона накануне выборов. Ключевые слова: медиа, выборы, политические стереотипы, выбор избирателей, политическая реклама.
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