Political Misinformation and Disinformation on Social Media: A Study of the 2023 Gubernatorial Election in Lagos State

Abstract

Social media has emerged as a highly influential platform in various facets of the society, including the political landscape. Although misinformation and disinformation have been present prior to the rise of social media platforms, the emergence and evolution of these platforms have significantly facilitated their dissemination, making it easier to access and spread them across various locations. This study examines political misinformation and disinformation on social media during the 2023 Lagos state gubernatorial elections. The study was anchored on the agenda setting theory, the Survey Research Method was used and the questionnaire administered via google forms served as the instrument of data collection. The study population consisted of residents from Ojo Local Government area, with a sample size of 400 respondents calculated using the Taro Yamane formula. Respondents sampled for this study were selected through purposive sampling technique. Findings showed that citizens were exposed to political misinformation and disinformation on social media during the 2023 Lagos state gubernatorial elections. Findings also revealed that political party social media accounts, news outlets and user comments on social media all served as sources of misinformation and disinformation during the 2023 Lagos state gubernatorial elections. The paper recommends the establishment of media literacy programs that target the public to enhance their critical thinking skills and ability to discern deceptive information on social media platforms.