Political Marketing Of The Victory Of Suadi YahyaYusuf Muhammad In The 2017 Regional Head Election In Lhokseumawe City

Abstract

One part of political communication is political marketing where the "community" market is used as an object inpolitical marketing. Several kinds of political marketing patterns were carried out by Mayor pair Suaidi Yahyaand Yusuf Muhammad to gain victory in the 2017 Pilkada, including Suaidi Yahya-Yusuf Muhammadcontinuing to use the remaining time of the campaign period to raise mass. One way is to carry out a house-tohouse campaign (door to door). The stages of the method in this research used a qualitative approach, namelycollecting data through observation or direct observation and conducting interviews with informants who knewabout the object of the research so that they would obtain valid or accurate data related to political marketing inthe victory of the pair Suaidi Yahya and Yusuf Muhammad who were able to win political constellation in the2017 Pilkada in Lhokseumawe City. The results of the study concluded that the victory in the 2017 Pilkadaconstellation in Lhokseumawe City was inseparable from the role of the party which involved various elementswhere the method used was direct selling with various forms of activities such as preaching, social services andvisiting Islamic boarding schools. Beside that, the role of the KPA (Aceh Transition Committee) in the past wascalled GAM also had a big contribution, namely the political machine of the strong Aceh party down to thegrassroots became a superior force because KPA and the Aceh Party had naturally strong negativity and KPA'ssuperior loyalty became one of a factor in the winning of the Aceh Party Candidate Pair in the 2017 Pilkada.