Abstract
Political marketing is an inter-disciplinary study. Goods which are produced in politics is a power. In marketing, power is presented in various classifications (promises) via politician signs (brand/mark) to political market. In a political market, the advertisement is considered as the basic element due to powerful controls dominating on public media is subjected to suspicion. As power realizing needs attention to internal funds of human experience, and individuals communicate through interchanging signs in harmful relationships, it is necessary to pay attention toward creation process and applying signs and meaning in every social relationship. The author believes that political marketing could result in a better choice merely in an abstract competitive market, while when there is no competitive market, marketing techniques makes a cheat on people. Therefore, how it is possible to prevent from tempting in a non-competitive market? The author believes that rival producers can prevent from marketing monopolized through focusing on the lifestyle of voters. This hypothesis will be tested in the realized sociology framework.
Highlights
Political Marketing in the Lack of Political MarketStatement of the problem: The American marketing association made the formal emergence of political marketing possible in 1985 by accepting "Ideal marketing" as a kind of marketing (Hussein Zadeh, 2012:27&28)
The independent of civilian society and structural separation determine the specific activities of institutes, social and political organizations
Political monopolization makes public domain to a limited scope in which there is a close circus among the elite
Summary
Statement of the problem: The American marketing association made the formal emergence of political marketing possible in 1985 by accepting "Ideal marketing" as a kind of marketing (Hussein Zadeh, 2012:27&28). It should be mentioned that these words should not be inferred as the end of history, but not well-formed structure and the defects of a competitive market should be considered If this county statement is accepted that human is per se the aim, a deep difference can be determined between approaches, and methods of human science with experimental science. We do not aim to discuss on approaches and methods, only we refer to mentioned statement, individualism, and humanism considered human as an aimed and empowered existing In this respect, the human is responsible to each freedom received. A structural bed rooted in the culture and customs of a society should be to keep mechanisms In such a culture and customs, citizenship can be understood in a better way via interacting with marketing system, and democracy in politics is considered to be of freedom consequences in marketing (Gidenz, 1998:74). How political marketing mechanisms perform? What are the similarities and differences of political marketing in developed and developing countries? The author applies an explanatory approach to answer questions and provides data by an understanding approach and historical-sociological method
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