Abstract
Political marketing is a phenomenon that has swept the world of politics in a big way. It is primarily associated with western democracies such as the United Kingdom, the United States, Canada, Germany, and France, as well as countries such as Australia and New Zealand. However, it has gained prominence in countries such as India as a result of increased public awareness and the impact of phenomena such as social networking, which has brought political parties and leaders closer to voters than ever before. This research paper looks at marketing through the lens of politics and elections. It also highlights the distinctions that exist between an election institution and a real market. At the same time, it emphasises the 'industry' aspect of marketing and how it relates to politics. Overall, this research paper will examine how the two distinct identities of politics and marketing are changing in today's political environment.
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