Abstract
Every day media is interpreting the space with a new name, identity and representation. The media discourse shaped in such extent that the identity of a space is deflecting from original and existing together with new name both together as well. The constructed identity and existing identity of the region is shaped in such an extent that the space is known with a new identity apart from original social, cultural and geographical identity. How the issue of reservation, caste and corruption being fixed with a regional space and the issues found more or less everywhere same in the country. How media fixed these spaces with new identity where roles of media was inevitable. The study inhibits specific issues based news from both print and visual media and assessing viewers through it and mapping the region over it. The study based on field surveys across six capital cities (Lucknow, Patna, Ranchi, Delhi, Jaipur and Bhopal) of northern India where political fever remain found high and both media and politicians supposed to shaping and reshaping these spaces in order to reflect a mediated identity apart from traditional identity.
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