Political Influencers in Online Political Participation: Strategies and Challenges on Social Media Platforms

Abstract

This research explores the role of political influencers in online political participation in the digital era, with a focus on the strategies used and the challenges faced. Political influencers have become important actors in moving public opinion and mobilizing political support through social media platforms. This study uses qualitative methods with descriptive methods. The results of this research show that the political influencer strategy in increasing online political participation in the digital era through the social media platform other influencers, use of various social media platforms, raising support and online petitions, as well as holding discussions and webinars. However, they are also faced with challenges such as polarization of opinion, the spread of disinformation and hoaxes, the impact of platform algorithm changes, limited time and resources, and online intimidation and attacks. To overcome this challenge, political influencers need to raise awareness of the importance of constructive dialogue, maintain integrity in conveying political messages, and collaborate with followers to combat disinformation.