Abstract
POLITICAL COMMUNICATION IN DIGITAL MEDIA and ONLINE POLITICAL PARTICIPATION of GENERATION Z
 ABSTRACT 
 Today, thanks to the use of data mining and machine learning on social media platforms, all personal data of individuals has become accessible. The effective use of this data has also started to transform political communication. In this study, data was collected from 356 social media user university students aged 18-24 studying in Istanbul through an online survey to analyze the impact of the use of personalized digital data and post-truth content in political communication on Generation Z's online political participation. According to the findings, the participants are not indifferent to the political agenda, but they show a passive online political participation behavior, as well as they worry that their personal digital data will be used in situations they do not consent to, and they are not completely sure about the accuracy of the online political content they encounter. These results, in relation to each other, show that young people both enter the spiral of silence of the digital age and feel the pressure created by the concept of surveillance society.
 Keywords: Generation z, Data mining, Personalized digital data, Online political participation.
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