Abstract
The convergence of technology has a major impact on human life. The dependence on media forms media ecology. Media ecology becomes a bridge in creating a group self-image. The main study of this research was to analyze the forms of politeness verbal messages on digital media @PandemicTalks. The Instagram account @PandemicTalks presents a new style of sharing information on digital media through graphic and visual content. The research orientation focused on visual verbal messages with the substance of COVID-19 related to the government policies. This qualitative research used both netnographic and descriptive phenomenological method. The results show that the COVID-19 Pandemic formed the characters of technology literate society. The communication lines were more dynamically interactive. Language was as a social and political control in creating the politeness branding image. The politeness strategy used the verbal wisdom markers. The sharing function politeness of visual verbal messages on the @PandemicTalks account was more dominant. The branding image used a persuasive euphemistic language style.
Highlights
The rapid development of technology increases the use of social media, such as Twitter, Facebook, and Instagram
During the COVID-19 pandemic, one of the social media, which is quite popular, Instagram, had a significant role since the users can disseminate news and personal experiences related to the pandemic
The central hypothesis in this research deals with the politeness strategies used by the Instagram account @PandemicTalks in uploading the contents related to the COVID-19 pandemic
Summary
The rapid development of technology increases the use of social media, such as Twitter, Facebook, and Instagram. During the COVID-19 pandemic, one of the social media, which is quite popular, Instagram, had a significant role since the users can disseminate news and personal experiences related to the pandemic. The utilization of Instagram as an education medium makes people quickly access essential information related to the pandemic. The Instagram account @PandemicTalks is one platform that is present to provide information and data around COVID-19 in Indonesia. This platform was initiated to disseminate the information related to the COVID-19 pandemic in more open and straightforward ways. The central hypothesis in this research deals with the politeness strategies used by the Instagram account @PandemicTalks in uploading the contents related to the COVID-19 pandemic. Both speakers and interlocutors can understand without offending each other [9]
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