Political Communications

Abstract

Part 1 Party strategies: why Labour won Philip Gould why the Conservatives lost, Daniel Finkelstein Sausages or Policemen? the role of the Liberal Democrats in the 1997 general election campaign, Richard Holme and Alison Holmes the role of Labour's advertising in the 1997 general election, Chris Powell the Conservative Party's advertising strategy, Steve Hilton. Part 2 Campaigning and opinion polls: the media and the polls - pundits, polls and prognostications in British general elections, Robert M. Worcester constituency campaigning in the 1997 general election - party effort and electoral effort, David Denver and Gordon Hands the first Internet election? UK political parties and campaigning in cyberspace, Stephen Ward and Rachel Gibson swingers, clingers, waverers, quaverers - the tabloid press in the 1997 general election, David McKie leaders and leading articles - characterization of John Major and Tony Blair in the editorials of the national daily press, Colin Seymour-Ure. Part 4 The campaign on television: too much of a good thing? television in the 1997 election campaign, Peter Goddard et al change in the air - campaign journalism at the BBC, 1997, Jay G. Blumler and Michael Gurevitch television and the 1997 election campaign - a view from Sky News, Adam Boulton the debate that never happened - television and the party leaders, 1997, Richard Tait. Part 5 The regulation of television in elections: debate on Section 93 of the Representation of the People Act in favour - the case for the society for the prevention of cruelty to candidates, Austin Mitchell debate on Section 93 of the Representation of the People Act the case against - scrap it, Ivor Gaber regulations, the media and the 1997 general election - the ITC perspective, Stephen Perkins legal constraints, real and imagined, Colin Munro.