Political communications: the general election campaign of 1987

Abstract

Introduction Ivor Crewe and Brian Gosschalk Part I. The Politicians: 1. The Conservative campaign: against the odds John Wakeham 2. The Liberal Democrats' campaign Richard Holme 3. The Labour campaign Robin Cook Part II. The Strategists: 4. The Conservative Party's strategy Shaun Woodward 5. The Labour Party's strategy David Hill 6. The Liberal Democrats' strategy Des Wilson Part III. The Campaign on Television: 7. The parties and television Richard Tait 8. Struggles for meaningful election communication: television journalism at the BBC, 1992 Jay G. Blumler, Michael Gurevitch and T. J. Nossiter 9. Old values versus news values: the British 1992 general election campaign on television T. J. Nossiter, Margaret Scammell and Holli A. Semetko 10. People metering: scientific research or clapometer? John Rentoul, Nick Robinson and Simon Braunholtz Part IV. The Campaign in the Press: 11. 'Fact is free but comment is sacred' or, Was it The Sun wot won it? David McKie 12. Characters and assassinations: portrayals of John Major and Neil Kinnock in The Daily Mirror and The Sun Colin Seymour-Ure and Sandra Scott 13. Failing to set the agenda: the role of election press conferences in 1992 Dennis Kavanagh and Brian Gosschalk Part V. The Opinion Polls in the Campaign: 14. The polls and the 1992 general election Robert Waller 15. The use of panel studies in British general elections Robert M. Worcester and Ivan Fallon 16. Forecasting the 1992 election: the BBC experience John Curtice and Clive Payne 17. The ITN exit poll Glyn Matthias and David Cowling 18. The impact of the 1992 general election on the image of public opinion surveys Robert J. Wybrow Part VI. Reflections: 19. Majorspeak: observations on the Prime Minister's style of speaking Max Atkinson.