Political Ads and Voter Decision Making: Effectiveness and Ethical Implications of Campaign Communication Strategies

Obinna Johnkennedy Chukwu, Chiadika Joseph I

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https://doi.org/10.22259/2642-8369.0301001

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Journal: Annals of Journalism and Mass Communication	Publication Date: Jan 1, 2024
License type: cc-by-nc

Abstract

Political Ads and Voter Decision Making: Effectiveness and Ethical Implications of Campaign Communication Strategies

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