Abstract
The use of social media in communication changes the way people express the idea represented through their language. This study aims to seek for the form of communication patterns in social media and to reveal causes of specific pattern language usage found in media, especially in office domain. The study was conducted using descriptive qualitative by describing the results of observations, interviews, and documentation. The data were collected by non-participatory observation method and note taking technique. Based on the results of the analysis of the data, it can be concluded that the communication patterns are realized in the form of: (1) various forms of language which do not meet the standard language, (2) the use of other non-verbal representations, such as emoticon, and (3) ecrononciation, that is, writing the spoken language. The choice of utterances is affected by relative status, social distance and range of imposition. As communicating to others, most utterances represent the obedience to politeness maxim, namely be friendly (sumanak), be considerate (tepa slira), suitable topic to event (empan papan), and pleasant voice true and good temper (nuju prana).
Highlights
Media social, nowadays, is considered the most effective way of communication since people may have communication with others at any time
Social media is used for discussing current issues that are related to the environment and culture
Each type has its characteristics and restriction. This restriction automatically gives impact the way people communicate with others
Summary
Nowadays, is considered the most effective way of communication since people may have communication with others at any time. This information technology-based media covers various types of communication goals. People use this media to promote programs, shape public opinion, broadcast important events, publicise political issues, and accommodate interpersonal affairs among members of the specific group openly. Each type has its characteristics and restriction This restriction automatically gives impact the way people communicate with others. These various social media often combine communication to adjust the need of users and provide safety and comfort
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