Policy Tasks to PROTECT and Foster Korean Traditional Markets

Abstract

Purpose: This study reviewed the facility modernization support project and the market management inno-vation support project that the Korean government has been promoting to vitalize the traditional market. Based on this, the achievements and limitations of the traditional market protection and promotion were inves-tigated, and based on the market status analysis, a policy task proposal was attempted to foster the traditional market. Method: This study aimed to find out what direction the countermeasure strategy should take to protect and foster Korea s traditional market. In order to achieve this research objective, first, data of the online re-search reports of Korea Research Institute for Local Administration(KRILA) was reviewed, and statistical data of the Small Enterprise and Market Service(SEMAS) related to the Korean traditional market was collected to con-firm the current policy process. Results: First, study proposed reinforcing urban regeneration strategy and integration frame, strengthening cooperation with large retailers and promoting regional growth strategies, etc. as a policy task to foster tradi-tional markets. Reinforcement of urban regeneration strategies and integrated frames incorporates urban de-velopment strategies and place-centered strategies of traditional markets to foster regional integration that establishes identity, diverse economic and cultural spaces as the center of the local community. Second, The promotion of regional customized growth strategies proposed the construction of continuous growth strategies considering the unique characteristics of traditional markets depending on their location or conditions. Conclusion: The protection and fostering of traditional markets shall be promoted in an integrated aspect of regional development on the basis of clearly establishing policy goals for enhancing competitiveness. In the case of policies that restrict the consumer class to simply residents within local governments, the competitive-ness of traditional markets can be reduced and the chances of survival can be threatened. Therefore, sustaina-ble development will be guaranteed when policies are established to absorb potential consumers through co-operation between urban development and the distribution economy.