Policy of digital continuing education in Moroccan companies following the change in the economic environment and the evolution of the law. State of play and respective

Abstract

Resume : Aujourd’hui, l’importance de la formation continue est indeniable. Tous les acteurs economiques, politiques et sociaux reconnaissent qu’elle est un des moyens pour booster la competitivite des entreprises sur le long terme, de developper les competences individuelles et d’accroitre l’employabilite des individus. Aussi, compte tenu des evolutions rapides des demandeurs de la formation continue et des couts qu’elle engendre, les organisations doivent trouver des reponses nouvelles et innovantes a ces besoins pour lesquels les modes classiques atteignent leurs limites operationnelles. Face a cette situation, le recours aux outils et services TIC, notamment aux dispositifs de formation numerise apparait comme une solution relevant le defi de la formation continue dans les entreprises marocaines. Mais, la numerisation de la formation continue au Maroc semble provoquer des inquietudes parmi les entreprises commanditaires et les organismes de formation. Alors pour documente cette problematique, nous avons mene une recherche exploratoire, aupres d’un panel de 220 chefs d’entreprises, dans l’objectif d’approcher les perceptions des prestataires de la formation, les besoins des organisations consommatrices de la formation au Maroc. Les resultats ont montre que le mode de formation presentiel continu a faire la tendance actuelle puisqu’il represente 83% des formations dispensees, alors que la formation mixte alternant mode presentiel et numerise en representent 17% chacun. Ce qui montre que la culture numerique n’est pas encore fortement ancree dans les pratiques de la formation continue. Mot cles : Competences, Formation continue, Formation numerisee, FAD, FOAD. Abstract : Currently, the importance of continuous learning is undeniable. All economic, political, and social actors recognize that it is one of the means to boost the competitiveness of companies in the long term, to develop individual skills and to increase the employability of individuals. Considering the rapid changes in demand for continuous learning and the costs it generates, organizations must find new and innovative responses to these needs for which traditional modes are reaching their operational limits. Faced with this situation, the use of ICT tools and services, in particular digital training systems, appears to be a solution to the challenge of continuous learning in Moroccan companies. However, the digitization of continuous learning in Morocco seems to be causing unease among corporate sponsors and training organizations. Then to solve this issue, we conducted exploratory research with a panel of 220 business leaders, with the aim of understanding the perceptions of learning providers and the needs of concerned training organizations in Morocco. The results showed that the face-to-face training mode continues to be the current trend since it represents 83% of the training provided, while mixed training alternating face-toface and digital mode each represents 17%. This shows that digital culture is not yet firmly rooted in continuing education practices. Keywords: Skills, Continuous training, Digital training, FAD, ODL.