Abstract
The Bulgarian food distribution system, like those of its Central and East European neighbours, lags behind the West in critical performance areas. Previous research quantified Central and East European food distribution deficiencies on the basis of a five factor model. This study investigates the attitudes of 250 Bulgarian consumers using these same five factors: food processing, quality, cost, availability and retailing. The findings show that the Bulgarian food distribution system does not satisfy consumer wants as well as do systems in other former communist countries in four of the five factors. At the same time, Bulgarian consumers are more satisfied than UK and US consumers in the system's ability to make some foods available. The study also shows that Bulgarian consumers who use privatised shops perceive the system more positively than those who use state and cooperative outlets. The implications of these and other findings are discussed in terms of critical policy concerns for government and industry stakeholders.
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