Policy analysis for growth of a new technology product

Abstract

Three important aspects of the growth of a new technology product are new product diffusion, rise in productivity, and new product management. The authors maintain that these three aspects are interrelated. The study presented in this paper selected a system dynamics framework to address, in a unified fashion, the above-mentioned aspects of growth in the context of the TV industry in India. The study indicates that (a) in conformity to the present trend, new product diffusion should be treated as a multiattribute phenomenon, and a study of causal factors and their relationships hold the key to understanding this phenomenon, (b) contrary to the prevailing belief, new technology may not enhance capital or total productivity, particularly after the end of the major expansion phase of the product life cycle, and (c) new product growth is generally associated with a loss of market share during the major growth phase and an overcapacity at the end of this phase. Various policy tests on the model reveal that in the case of the Indian TV industry, employee skill has the highest leverage in improving company performance in terms of increased market share, increased productivity and profitability figures, and reduced overcapacity.