POLICIES FOR SUPPORTING GREEN ENTREPRENEURIAL BUSINESSES

Abstract

The current environmental conditions that have arisen as a result of the global health and economic crisis have caused major changes in the work of all companies. Today's global world is facing a number of challenges of a social, economic and environmental nature that affect living conditions and the lives of today's generations. Because the challenges faced by the population have a long-term character, their impact will also be felt on the future generations. Solving modern challenges consists in finding an answer to questions related to sustainable businesses and the introduction of so-called green innovations.The majority of enterprises are facing pronounced problems in their work, caused by the increase in the prices of raw materials and energy on the supply of the global market which generates increased operating costs and reduced revenues. Therefore, a greater number of entrepreneurs are focusing on finding and putting into operation renewable energy sources and implementing “green businesses”.Green businesses or green entrepreneurship is a special form of entrepreneurship that expresses the company's activities to encourage eco-businesses, use of renewable energy sources and responsibility towards the environment. Green entrepreneurship is associated with "green" enterprises, i.e. "green" businesses whose main goal is to increase energy efficiency. The advancement of work and utilization of opportunities from renewable energy sources is a challenge for entrepreneurs but also a real need. Therefore, the need to introduce the green, eco activities that are aimed at environmental responsibility and a sustainable concept of operation.The concept of green entrepreneurship has great importance in today's working conditions. The importance is increasing because this concept provides new jobs, an opportunity for economic growth with the simultaneous application of tools and mechanisms to reduce the harmful impact on the environment. The implementation of the concept of the green entrepreneurial business represents a very important element in the work of enterprises but also for the national economy. Therefore, the policies of support the iimplementation of this concept by the banks and finance institution and the state are of great importance.The long-term positioning of enterprises in the market depends on the representation and application of the concept of sustainable business. Therefore, the object of research of this paper is aimed at analyzing the characteristics of the “green entrepreneurial businesses” and the policies to support and implement this type of entrepreneurial businesses. As a result of the conducted analysis, in the conclusion of the paper, will be given recommendations and measures for the promotion of policies to support of the "green" enterprises.