Points of view analysis revisited: Fitting multidimensional structures to optimal distance components with cluster restrictions on the variables

Abstract

Points of view analysis (PVA), proposed by Tucker and Messick in 1963, was one of the first methods to deal explicitly with individual differences in multidimensional scaling, but at some point was apparently superceded by the weighted Euclidean model, well-known as the Carroll and Chang INDSCAL model. This paper argues that the idea behind points of view analysis deserves new attention, especially as a technique to analyze group differences. A procedure is proposed that can be viewed as a streamlined, integrated version of the Tucker and Messick Process, which consisted of a number of separate steps. At the same time, our procedure can be regarded as a particularly constrained weighted Euclidean model. While fitting the model, two types of nonlinear data transformations are feasible, either for given dissimilarities, or for variables from which the dissimilarities are derived. Various applications are discussed, where the two types of transformation can be mixed in the same analysis; a quadratic assignment framework is used to evaluate the results.