Points of Interest Recommendations Based on Check-In Motivations

Abstract

During a trip, tourists are mostly dependent on their mobile phone to select their next points of interest (POI). A mobile application that recommends POIs such as tourist attractions or restaurants is based on the user's location data such as check-in history. This article recommends a novel approach to leverage the check-in data captured by location-based social networks (LBSNs) with an aim to improve POI recommendations through personalized explanations. The proposed algorithm generates a user's motivation profile, and its applicability is presented by analyzing a dataset extracted from a popular LBSN. A between-subject experiment (N = 182) is conducted that shows explanations generated using a user's motivation profile increase transparency, which leads to intent to use the LBSN. Perceived usefulness of the LBSN also increases intent to use. The study indicates that when suggesting a POI, recommender system developers include explanations based on user's motivation behavior profile.