Abstract
The problem of the development of the Samara historical settlement continues to be the focus of attention of the city’s architectural community and a significant part of its residents. The historical environment in this article is considered in the socio-economic and communicative aspect. The spatial and material resources of historical buildings are identified, facilitating contact between the manufacturer and supplier and the consumer. Points of contact are located both in the information field and in direct communication in public spaces. The methodological tools used in the article include developments from the field of marketing.
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