Abstract
This chapter explores the reasons why Naver and Kakao have received insufficient recognition in the discussion of South Korean gig economy and platformisation of labour, despite the centrality of their roles to the operation of gig economy. It examines the historical formation of the South Korean platform economy, and the concomitant rise and growth of gig economy up to date. The chapter analyses the features and characteristics of gig works on domestic platforms, and how labour is sold or exchanged in a systemic way by the multi-sided framework organised by the platforms. It investigates the public reaction in South Korean society to platform economy, sharing economy and gig work through an analysis of various media and literature. The chapter assesses the government policies and regulation about platform economy and gig works in South Korea through a comprehensive review of the government and policy research institutes’ publications.
Published Version
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