Abstract
This article presents the results of comparative analysis of platform business models based on a unique typology of platforms and proposed parameters of business models. It was concluded that in order to describe a platform business model, it is possible to use a series of parameters specific to business models of traditional non-platform companies, extending their contents. However, the specific character of platforms requires setting/introducing a new business model parameter, which will reflect an innovative component, and detailed analysis of possible solutions to a dilemma of monetization of value created by platforms without destroying the network effect.
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