Abstract

This study is concerned with the issue of planned marketing policy and its impacts upon the patterns of food-grain consumption. The quantitative estimation is carried out using dummy variable model and effects analysis. The results indicate that the regional differentiation is the significant characteristic in the Chinese food-grain consumption. Without substantial improvement both of the effectiveness of the governmental policies and the efficiency of marketing operation, the regional differences seem to be a long-term feature of the patterns of food-grain consumption in China. © 1994 by John Wiley & sons, Inc.

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