Planned Behaviour Theory: An Examination of the Intention to Return among Indonesian Hotel Resort Tourists

Abstract

Objective - The intention of visitors of resort hotels is a highly studied topic. More specifically, the aim of the study is to analyse the intention of tourists to return to resort hotels in Indonesia. Methodology/Technique - An explanatory method was used with 388 visitors of resort hotels selected as the sample based on a random sampling technique. The chosen data analysis method is covariant SEM. Findings - The results confirm that the intention to return is based on the planned behaviour theory with variable factor weights. The intention to return can be predicted from the statements of hotel visitors based on responses about their affection, cognition and behaviour. Novelty - The statements provided in this study that show that visitors' expectations of multidimensional resort hotels identifies a need for improvement. This research emphasizes the importance of examining the behaviour of hotel visitors. Type of Paper: Empirical Keywords: Intention to Return; Resort Hotel Tourist; Attitude; Indonesia; Tourist Destination. JEL Classification: M10, M14, M19.