Abstract
The choices mothers make in selecting attire for their children not only reflect personal tastes but are influenced by various sociocultural, practical, and individual factors. The present study examined the preferences of mothers concerning clothing choices for their children. The structured questionnaire was prepared for the study which was conducted in Prayagraj for better understanding the factors that influenced mothers' choices for their kids Clothing. Sample sizes included 60 mothers of children between the age group of 2-6 years. A significant portion of mothers (51.7%) prefer to utilize both online and offline shopping methods, indicating their flexibility and willingness to explore various avenues for purchasing children's clothing. Mothers are willing to invest in quality clothing but also consider budget constraints.
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