Abstract
Coffee shops are spreading widely today, especially in Jakarta. To compete in this industry, small and medium-sized enterprises (SMEs) should go the extra mile to survive. Woven Coffee is one of the SMEs trying to survive in this industry. They need to provide a signature product, superb service, or even a fancy space. This research aimed to develop physical evidence of Woven Coffee to provide a comfortable ambience and attract more customers. This study used a qualitative method, and the data were obtained by conducting observations, surveys, as well as in-depth interviews. We used seven analytical tools to achieve the targeted results, namely Business Model Canvas (BMC), Porter’s Five Forces, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, and GAP analysis. These analyses were used as a base to generate the results of this study, i.e., developing the physical evidence of Woven Coffee and applying the standard time of food production accordingly.
Published Version
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