Abstract
AbstractThis chapter analyses the contents of the Istanbul brochures printed by both the Istanbul Convention and Visitors Bureau (ICVB) and the Ministry of Culture and Tourism, and discusses the Istanbul marketing strategy of these brochures. The case study shows that the pictorial elements of the brochures are derived from a reflection of the many civilizations that flourished in Istanbul. It is crucial for destinations to impress people and create a strong motivation to travel. The photographs profile Istanbul as 'historically dynamic', which is also the slogan for Istanbul assigned by the ICVB. The message that is conveyed by Istanbul is of experiencing a time travel to the abovementioned three civilizations during their visit to Istanbul.
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