Abstract
The article analyzes the functioning of the concept MODE in the modern German-speaking mass-media. The aim of this paper is to explore the peculiarities of the MODE concept in the German language by analysis of the specifics of the fashion vocabulary in the fashion magazines in particular Myself, Glamour, Petra, and Closer. The authors outline the group of lexical units that represent the MODE concept in German, analyze the synonymic series of the MODE lexeme and determine their dominants, suggest system of theme fields and groups of the fashion industry lexis. The linguistic means of verbalization of the MODE concept have been analyzed. The conducted research focuses on the basic models of word formation such as suffixation, word-composition, two-component and multi-component phrases. It has been established that one of the most common ways to replenish the fashion vocabulary are English and French borrowings.
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