Abstract
The authors’ subject of investigation is mass culture as a phenomenon. Material achievement is one of the reasons for the dominance of popular culture, because the quality of its products is measured by commercial interest. That’s why the philosophy of mass culture is a philosophy of material success. The authors determine other characteristic features of mass culture and differentiate mass culture of industrial society and mass culture of postindustrial society. They highlight all dangers that exist in the development of mass culture and underline the importance of ethnic cultures’ keeping. Modern popular culture in its global modern form is a system of values, lifestyle, style and way of thinking of the American cultural model. Each ethno-national identity has its own mentality, values, traditions, customs, in contrast to mass culture, elusive, and based on technological progress, and on the desire to please an audience. We should keep ethnic cultures. The authors note that the solution of this problem depends on the content of future generations, generations of civilization of the third wave. DOI: 10.5901/mjss.2015.v6n4s2p296
Highlights
Guardini writes that a medieval individual «was absolutely less than God, but certainly more than any other creature, he was obedient to the will of the highest standing, and he directed all his energy to the spiritual domination about the world" [8, p.134]
As he believes, is the mass culture of the perceptive person living in a box of delights, in the conviction that society and the state must satisfy his desires [15]
The level of culture is different in comparison to the civilization of the second wave: popular culture continues to exist to meet the needs and desires of the population’s majority, but the elite culture is beginning to play the role of cultural reference
Summary
The theory of education, with its cult of the equality of all religious traditions and the formation of the doctrine of rationalism formed the basis for the idea of a man being a self-sufficient creature. We can say that one of the major mistakes of mankind is the predominance of the rational method of cognition as the only correct. This faith in mind led to another lurch of the industrial age. It is the loss of human being’s moral and spiritual sense. The man who had proclaimed himself Master on Earth, alone with himself remained weak and needing psychological protection. This function was performed by the religion. We use systematical method as it helps to produce the analysis of the problem from different points of view
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