PERSUASION CAPACITY OF PUBLIC ADMINISTRATION IN DISASTERS

Abstract

The increasing severity of meteorological disasters has made the concept of early-warning within risk governance important. Taking the current knowledge accumulation conditions into consideration, public administration has been focusing mostly on crisis administration when it comes to disasters of which the exact time of happening is unpredictable such as earthquakes. This process has mostly taken place in a "just order and they will do it" manner. Therefore, the literature on the persuasion skills of public administration in disasters is currently not abundant. The theme of the executive persuasion capacity in disasters has not been exclusively and extensively studied regarding the aspects of organizational structures within public administration and the human environment. In fact, administrative persuasion skills to be exercised on the community before disasters to prevent them from being harmed is a subject that needs serious consideration and work. In contrast, the subject of "persuasion" has been studied in depth within business-oriented works that aim to sell products to customers governed by the philosophy that could be depicted as "make them envious and they will buy it". In this article, a survey-based methodical study that utilizes public opinion polling system has been conducted on the persuasion ability of an administrative authority. And the popular methods of the business industry focusing on "how to convince a customer" have been employed. As a whole, this research article features a transdisciplinary study.