Abstract

The purpose of the article is the study of perspectives of use of competence-based approach to management in the market of educational services. In order to evaluate advantages and drawbacks of existing approaches to management, the method of comparative analysis is used. In order to determine peculiarities and problems of management in the market of educational services, the method of problem analysis is used. In order to describe and determine internal logics of the process of management in the market of educational services and determine perspectives of its development as a result of using the competence-based approach, the method of logical modeling is used. Also, the work uses general methods of scientific research: induction, deduction, synthesis, formalization, etc. As a result of the research, the author develops the model of the process of management of human resources in the market of educational services and determines logical succession of the process of management in the market of educational services as a result of use of competence-based approach. As a result, the author concludes that competence-based approach is a perspective approach to management in the market of educational services, as it allows overcoming the drawbacks of existing approaches to management and possesses significant advantages. By the example of modern Russia, the author proves that this approach can be applied to HR management and management of the quality of educational services, which makes it universal and highly effective approach to management in the market of educational services.

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