Abstract
The aim of this article is to conceptualise emotions in the discourse of cultural studies, which were initiated in the 1970s. American discourse focuses on the role of emotions in shaping individuality and subjectivity (emotional labour), while European discourse focuses on their historically and culturally conditioned constructs. Even though they have been regarded in academic discourse as opposed to reason, today it is believed that emotions determine cognitive processes, and cognitive processes can have an effect on emotions.
 The article discusses theoretical concepts related to emotions: biological determinism/ biological reductionism, socio-cultural constructivism and deconstructionism, affective turn, and culture of emotions.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
