Personnel competitiveness and its impact on sales of the company

Abstract

The purpose of the research. The aim of the paper is to generalize theoretical and methodological principles as well as develop recommendations aimed at improving personnel competitiveness management as a direction for improving the level of sales of the company. Methodology. The methodology for this study was based on methods of scientific abstraction, methods of the system-functional approach, grouping, generalization and formalization, analysis and synthesis. Results. The present article deals with the influence of personnel factors on sales performance of the company. The article observes the employee competitiveness. It proves that the employee competitiveness is not only one of the key factors influencing the growth of goods sales and serves, but also enterprise competitiveness as well. Basic theoretical foundations of employee competitiveness were investigated. It determines that the employee competitiveness is a combination of knowledge, abilities, skills and personal traits that enable employees to fulfill their responsibilities in the company. The article proposes a model incorporating direct and indirect factors with a special focus on the effect of salesperson creativity on sales performance. The main components and types of employee competitiveness are elucidated; varieties of factors that influence it are analyzed. The basic tools of employee competitiveness and the special features of its evaluation are investigated. Practical meaning. The practical significance of the obtained results is to develop practical recommendations that would improve competitiveness of the personnel and in conclusion increase the level of company’s sales. Prospects for further research. It developes a mechanism of use managerial tools to foster creativity and self-efficacy among personnel for boosting company’s sales.