Personalized movie recommendations based on probabilistic linguistic sentiment and integrated DEMATEL-TODIM methods

Abstract

With the development of society, online reviews are increasingly becoming a crucial factor in decision-making. Especially for entertainment products such as movies, they are preferred for their affordability and high entertainment factor. Therefore, this paper proposes a movie recommendation model that considers user personalization using a probabilistic linguistic approach based on online reviews. Firstly, the method constructs a quantitative sentiment framework that transforms comments into a multi-granular probabilistic sentiment language. Secondly, we build the decision-making trial and evaluation laboratory (DEMATEL) method for probabilistic linguistic environments to explore interrelationships between product attributes, and improve the distance measure and score function to better integrate probabilistic linguistic information into DEMATEL weight calculations. Furthermore, to account for risk preferences, the model employs the extended TODIM (an acronym in Portuguese for interactive and multicriteria decision making) methodology to determine the ranking of alternatives. Finally, we design Douban movie ranking experiments to demonstrate the validity of the model. Compared with other methods, this paper incorporates the emotional tendency of movie attributes and user preference into the decision-making process leading to more reasonable results.