Abstract
Personalization technologies offer powerful tools for enhancing the user experience in a wide variety of systems, but at the same time raise new privacy concerns. For example, systems that personalize advertisements according to the physical location of the user or according to the user's friends' search history, introduce new privacy risks that may discourage wide adoption of personalization technologies. This article analyzes the privacy risks associated with several current and prominent personalization trends, namely social-based personalization, behavioral profiling, and location-based personalization. We survey user attitudes towards privacy and personalization, as well as technologies that can help reduce privacy risks. We conclude with a discussion that frames risks and technical solutions in the intersection between personalization and privacy, as well as areas for further investigation. This frameworks can help designers and researchers to contextualize privacy challenges of solutions when designing personalization systems.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
